your beauty & Branding expert

Celebrity Hair and Makeup Artist, Branding Strategist, Mentor, Motivational Speaker, Author, Entrepreneur, wife, and mom to 4 boys, Coleen Otero is the definition of doing it all with STYLE!

With over 20 years of experience in the beauty industry, Coleen has dedicated her life to not only helping individuals to look beautiful on the outside, but feel beautiful on the inside.

Serving as a Creative Director to her clients she provides beauty products and services such as:


  • Pure Luxe Virgin Hair

  • Pure Luxe Custom Units

  • Glam Squad for Events

  • Makeovers

  • Photo shoots & Video Shoots



" I can't say enough about the quality work of YBEX Coleen Otero! From hair to makeup, she's the best! Thank you for being authentically you and allowing the Lord to use your anointed hands! I've never looked so good! Pastor and Author Genevive Salter - Titusville, FL


"I am not one to endorse, suggest or recommend anyone's products; unless I have used it and am satisfied with the product. Back in November, I purchased 3 bundles of Pure Luxe Virgin Remy Hair and I have got to say I love this product.... it is now February and I still have a heedful of hair it looks just as full as the day I purchased it. I have had highlights added, I wash and conditioned my hair regularly, and curl my hair about 4 times a week and It still has a lot of life and body....Thanks Coleen for your product and expertise." Deborah Hart - Orlando, FL