this is the story behind the brand

My journey didn’t start with a business plan. It started with curiosity, creativity, and the belief that every story deserves to be seen.

as seen in:

from beauty stylist to brand strategist

I’m a brand strategist, speaker, and author, but honestly, my story didn’t start there.

I began in the beauty world as a celebrity stylist, working with names like Sherri Shepherd and Sisaundra Lewis, and even leading styling for BET’s Black Girls Rock. I loved the work, but what I realized over time was that my real passion wasn’t just in styling — it was in helping people own their story and build something bigger with it.

That’s what led me into brand strategy. Since then, I’ve had the chance to work with incredible entrepreneurs, influencers, and brands like Honeywell, Bloomingdale’s, and ForbesBLK — and share my insights on platforms like NBC, BET, and Yahoo Finance.

At the heart of it, though, my mission is simple: to help entrepreneurs show up with clarity, confidence, and purpose, and build brands that not only succeed, but serve.

jamaica-born.
brooklyn-raised.

At 15, I moved to Florida and started working as a shampoo girl. I hustled, listened, learned — and eventually earned my cosmetology license, opened my own salon, and began mentoring women behind the chair.

I didn’t just see hairstyles.

I saw untapped confidence. Unspoken potential. Brands waiting to be born.

“Even back then, I was helping women show up — boldly and beautifully.”

Let's Work Together

the more i coached, the more i saw the real need: strategy.

Clients started asking about more than products, they wanted to understand how to monetize, build systems, market online, and create something scalable. So I made the leap. I took everything I’d learned in the beauty industry and built a six-figure branding agency that now helps women refine, reposition, and rise.

you’ve built something. now it’s time to scale it.

Whether you’re repositioning your brand, planning a batch content day, or simply ready for a strategy that actually drives revenue, you’re in the right place. I believe branding should be more than a good idea on paper — it should feel intentional, aligned, and built to move your business forward.

That’s why my brand services are designed to go beyond inspiration. They deliver clarity, strategy, and momentum, giving you the tools and confidence to not only show up but to grow with purpose.