building purposeful

& profitable brands

We will take you from stuck in the grind to building the six figure business you deserve.

discover your brand personality in minutes!

Join thousands of founders using this 20-question quiz to clarify their message and attract the right audience. Your personalized results arrive by email.

Build Your Brand Like the Icons Do — Start Here.

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hello,

i am coleen

Coleen Otero is a powerhouse Brand Strategist, International Speaker, and Bestselling Author with over 25 years of experience in beauty, branding, and business. She has helped entrepreneurs, executives, and corporate leaders build profitable, impactful brands through strategy, storytelling, and identity.

As the Founder of The CEO Chick Network, Coleen has partnered with global names like Honeywell, ForbesBLK, Bloomingdale’s, and BET’s Black Girls Rock, while mentoring thousands of entrepreneurs worldwide. Featured on Bravo, BET, NBC, and Forbes, her mission is simple: to empower leaders to dominate the marketplace with faith, focus, and financial freedom.

As seen in:

client favorites

Whether you're leveling up your content, automating with AI, or aligning your day with prayer, these are the tools customers can’t stop talking about (and using). Start with one or grab them all.

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brand with ai bundle

Includes 100 Chat GPT Prompts! Learn how I used AI to grow my social media 200% & sales by 15%.

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prayers for believers in business

40 prayer cards with bold prayers & scriptures to build your faith and business daily (size 3.5x5).

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how to increase your instagram engagement

Master Instagram engagement and learn how to monetize your brand online, without ads or burnout.

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join the circle
of women

The CEO Chick Network is a community designed for ambitious women of faith who are ready to grow in business and in purpose. For nearly a decade, we’ve helped women break barriers, build profitable brands, and walk boldly in their God-given calling. Inside this network, faith meets strategy, sisterhood meets support, and women are empowered to lead with confidence, impact, and vision.

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here's what people are saying

When I think of Coleen, I think of the most relatable, firm teacher. Gentle with her coaching, but gracious with delivery and firm with her expectations. She brings out the best and she breathes life!

J Bolin

Celebrity Fashion Stylist

I had the inspiring opportunity to vision-plan with my mentor, clearing away what no longer serves me and trusting my heart, and I'm deeply grateful for her invaluable wisdom and guidance.

Veronica Figueroa

Global Real Estate Leader and Coach at eXp

Thank you! Thank You! Thank You! Your “Personal Branding” session for Honeywell’s Black Employee Network was exceptional!! I have received amazing feedback on the importance of ensuring to advocate your personal brand and how it can lead to your promotion.

Tara

Honeywell

Starting the morning with a word! CEO Chicks don't play! Coleen understands being Holy Spirit Led in business is EVERYTHING. I became a member with CEO Chicks and I love her messages.

Blac Chyna

Actor, Influencer, Entrepreneur

Coleen’s approach to branding is transformative. She doesn’t just teach you how to build a brand; she teaches you how to become the brand.

CleRenda McGrady

Life Coach, Philanthropist and NBA Wife

I had the pleasure of working with Coleen and her team and can't thank them enough. I'm not an easy client, but their patience and ability to adapt made the process incredibly valuable. I gained a fresh perspective on my brand’s strengths and unique positioning.

Stacy Collins

Co-Founder of The Title Firm

Highly recommend Coleen. The information she provides is truly transformative. She’s exposed me to greater possibilities and fresh perspectives even after decades in ministry and business.

Dee Dee Freeman

Speaker, TV Show Host, Entrepreneur and Pastor

looking for
a speaker?

Book Coleen to speak at your next event. She brings bold truth, strategy, and spiritual insight to every stage.

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monetize

your brand

More Than a Book — It’s Your Brand Empire Blueprint.

Brand to Bucks, second edition is here! This is your proven blueprint for building a brand that’s profitable, powerful, and purpose-driven.

Since releasing the original in 2018 while celebrating my 40th birthday in Paris, so much has changed, in business, in branding, and in me. I've coached thousands of women, partnered with global brands, embraced the rise of AI, and learned exactly what helps (and hinders) success. This expanded edition includes new strategies, fresh stories, and a game-changing chapter on Your Ability to Scale. If you're ready to turn your personal brand into an empire, this is your next move.